Ginza flagship store is the confirmation of the design direction developed with the Concept store in London.
The ground floor is the replica of London Store with the characteristic backlit louvered ceiling, while the second floor is characterized by the industrial look of the exposed structure and MEP services, in contrast with the Travertino wall coverings and different floor finishes identifying the various sales areas.
A special care has been given to the shop windows whose intent was to recreate a similar effect of combined diffuse light and directional light as the ground floor.
