Self-Portrait Store London

Lichtvision was responsible for the artificial lighting design of Self-Portrait Store London, United Kingdom, completed in 2018 with Casper Mueller Kneer Architects.

The new flagship store in London's Mayfair, designed by Casper Mueller Kneer Architects renowned for their work with arts and fashion clients, unveils a sculptural artistic interior. This is the first stand-alone store for the fashion label Self-Portrait, setting a design precedent for subsequent stores. Spanning 233 m² across the ground and lower ground floors, the store features a sequence of interconnecting spaces that form zones with distinct spatial and material qualities.

Three design elements characterize the interior: custom-designed terrazzo flooring with pink and white marble insets, an open grid ceiling that creates a continuous, luminous horizon, and dark, heavy Cornish mineral clay render covering all wall and ceiling surfaces. The lighting is deliberately minimal, with linear luminaires behind the grid ceiling producing a seamless luminous horizon. Directional spots further accentuate the materials, sculptural design, and products.

This Self-Portrait store not only strengthens its global presence but also establishes a unique stand-alone identity for the first time.